Job Details

Associate Director of Marketing & Communications, UNLV Senior Vice Provost - Marketing and Communications [R0151157]

Reporting to the Executive Director of Marketing & Communications, the Associate Director of Marketing & Communications supports Academic Affairs marketing and communication goals by leading and contributing to strategic marketing initiatives, comprehensive communication plans, and branding activities. This position leads integrated divisional marketing campaigns and oversees the development and implementation of email journeys within lifecycle communication initiatives to support recruitment, admission, retention, and graduation.

This Associate Director is responsible for content development and creative oversight for Academic Affairs marketing initiatives, including print publications, direct mail, advertisements, web, email, video, and photography. The position ensures all marketing and communications align with university brand standards, meet project goals, support student recruitment, retention, and success, and support community outreach efforts. This role supervises Content Marketing Specialists, providing leadership in content strategy, project prioritization, and professional development. The position contributes to goal setting, performance tracking, and data-informed marketing strategies. The position also provides senior-level support to the Executive Director as needed.

This role requires a proactive, organized, and detail-oriented professional with expertise in integrated marketing campaigns, project management, and cross-departmental collaboration.

Key Responsibilities Include:

• Coordinate marketing projects and divisional campaigns for Academic Affairs departments, overseeing content development, creative execution, and production
• Serve as a primary point of contact for Academic Affairs marketing requests and as the final approver for assigned marketing campaigns, ensuring accuracy, brand compliance, and effectiveness
• Lead video and photography projects for Academic Affairs, providing creative direction, managing scheduling and coordinating on- and off-campus shoots, approving final edits, and ensuring high-quality multimedia content.
• Oversee the creation and implementation of email journeys within lifecycle communication initiatives to support recruitment, admission, retention, and graduation
• Supervise Content Marketing Specialists, providing leadership in content strategy, editorial direction, and project prioritization across print (e.g., brochures, flyers, postcards) and digital (e.g., web, email, social media) channels
• Foster collaboration across Academic Affairs, university colleges and schools, and broader institutional units to ensure alignment in messaging and marketing efforts across the university
• Support goal setting, performance tracking, and data-informed marketing strategies to drive continuous improvement

Minimum Qualifications

This position requires a bachelor's degree in journalism, marketing, public relations, communications, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 57 years of experience in marketing, communications, or a related field with a proven track record of developing and implementing successful campaigns (preferably in higher education or a similar sector), and 13 years of supervisory experience. Credentials must be obtained prior to the employment start date.

Knowledge, Skills, and Abilities:

• Think strategically and apply creative problem-solving to support student success
• Goal-oriented, creative thinker, and self-starter who can conceptualize and deliver on ideas
• Understanding of integrated marketing communications principles, market segmentation, current industry trends, and best practices
• Experience developing and implementing marketing and communication plans
• Strong project management skills, with experience overseeing complex, multi-channel marketing initiatives from concept to completion
• Ability to manage multiple programs, services, and projects, and set priorities to meet competing deadlines
• Ability to collaborate effectively across departments and build strong relationships with stakeholders
• Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences
• Plan, write, and edit content for a variety of audiences and communicate complex concepts clearly and concisely
• Strong attention to detail, especially in grammar, punctuation, and proofreading
• Ensure compliance with digital accessibility standards
• Proficiency in Microsoft Office applications (Word, Excel, and PowerPoint) and Google Workspace

Preferred Qualifications

A master's degree from an accredited college or university is preferred. Experience in higher education, particularly in enrollment management and supporting the needs of prospective and current students, is also preferred. A strong understanding of branding principles, audience segmentation, and higher education marketing trends and challenges are highly desirable.

• Hands-on experience with customer relationship management (CRM) systems and email marketing platforms (e.g., Salesforce, Salesforce Marketing Cloud)
• Strong awareness of higher education trends, policies, and challenges
• Thorough knowledge of AP Stylebook
• Basic proficiency in creative design or an understanding of visual branding principles

Commitment to Diversity and Campus Values

A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit.

Salary

Salary is competitive with those at similarly situated institutions. Salary contingent upon funding.

Benefits of Working at UNLV

• Competitive total rewards package including:
• Paid time off, sick leave, and holidays
• Excellent health insurance, including medical, dental, and vision
• Comprehensive retirement plans and voluntary benefits programs
• No state income tax
• Tuition discounts at Nevada System of Higher Education (NSHE) schools
• Tuition discounts for spouses, domestic partners, and dependents

Perks & Programs

• Employee recognition and appreciation programs
• UNLV athletics ticket discounts
• Statewide employee purchase program discounts
• RebelCard discounts on and off campus
• Wellness programming for all UNLV faculty and staff at no cost
• Opportunity for career advancements to leadership roles
• Connect with colleagues with shared interests
• Personal and professional development opportunities
• A comprehensive onboarding program, Rebels: Onboard
• Support and resources available for veteran applicants contact vetjobseekers@unlv.edu or visit our Veterans Webpage.

How to Apply

Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, email addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance.

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications, because this is the information on which the initial review of materials will be based. Materials should be addressed to Pam Viton, Search Committee Chair.

Although this position will remain open until filled, review of candidates' materials will begin on April 20, 2026.

Applications must be submitted electronically through Workday. Please note that emailed materials will not be accepted.

Veterans are encouraged to apply. UNLV values the skills of those who have served. Learn more at Veterans Webpage or contact vetjobseekers@unlv.edu for support.

For assistance with the application process, please review instructions on How to Apply. For further assistance contact UNLV Human Resources at (702) 895-3504 or UNLVJobs@unlv.edu.

Profile of the University

Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 30,000 students and more than 3,600 faculty and staff. To date, UNLV has conferred more than 152,000 degrees, producing more than 130,000 alumni around the world. UNLV is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity, and is a recipient of the Carnegie Classification for Community Engagement. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada.

Here at UNLV, we have